Market development
Map organisations, customers and channels relevant to a new market. Qualify the assumptions and people behind a potential route to market.
Research and introductions for founders and operators developing a market, a distribution relationship, a supplier network or a strategic partnership.
Discuss your briefBusiness building involves different requirements at different stages. We help define the relationship you need, research the organisations involved and establish whether a conversation is worth having. The mandate can focus on a new market, a complementary capability or an existing commercial gap.
Map organisations, customers and channels relevant to a new market. Qualify the assumptions and people behind a potential route to market.
Research partners with appropriate capabilities, geographic reach and capacity. Explore fit and interest before making a prepared introduction.
Identify businesses or operators who can contribute expertise or complementary services. Agree the intended relationship and information to share before outreach.
The work may produce an opportunity map, partner criteria, researched profiles and qualified introductions. Your team retains control of its business strategy, negotiations and delivery. We agree the scope, timing and fees in writing; revenue, partnerships and growth are not guaranteed.
How we workA role to fill, a market to understand or a commercial relationship to explore. Tell us the brief and we’ll discuss where we can help.
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