Define the job before starting the search.
We agree the requirement, target profile, geography, deliverables, timeframe and fee. The same criteria guide research and qualification.
The introduction is
the final step of
careful work.
A relevant name is a starting point. The value lies in finding out whether two businesses have a reason to work together.
Find the businesses that could fit.
We map relevant organisations and investigate capability, operating context and the people responsible for the decision. A public signal is a starting point for a conversation.
Test the fit through direct conversations.
We confirm each party’s objectives, relevant capabilities and interest. We identify what is established and what the parties still need to resolve.
Give both parties the context.
With permission, we make the introduction and provide a brief that explains the requirement, confirmed fit, open questions and proposed first conversation.
Keep the next step clear.
We check whether the conversation progressed and support the agreed handoff. Any further sourcing, continuation or replacement work follows the written engagement scope.
What arrives with the introductionA brief that makes
A brief that makes
the meeting useful.
Both parties should understand why they are being introduced and what needs to happen next.
Aperta Research Illustrative format
Introduction brief
- 01 — The requirement
- What the initiating party needs, including the relevant constraints.
- 02 — Confirmed fit
- The relevant experience, capability or interest confirmed directly by the counterpart.
- 03 — Open questions
- Commercial or operational details still to be agreed.
- 04 — First conversation
- A proposed agenda and a clear next step for both parties.
Everyone knows the arrangement.
Each client’s fee relates to a defined scope of work. When Aperta is retained by both parties, each receives disclosure of the other engagement before the introduction. The services and fees are documented separately.
The parties retain control over their decisions, contracts and transactions. Fees, qualification criteria and any replacement provisions are agreed before work begins.
A few useful answers.
Can I commission research without an introduction?+
Yes. Research can be a standalone engagement, with an agreed question and written output. Introductions can be scoped separately when a relevant next step emerges.
What does an introduction include?+
The qualification agreed in your brief, confirmation of mutual interest and a prepared handoff. Both parties receive the relevant context and questions for their first conversation.
How are fees and timing agreed?+
We scope the work around your objective, requirements and timeframe. Deliverables, fees and any replacement provisions are agreed in writing before the engagement begins.
What happens after I contact Aperta?+
We review the question and clarify the requirements with you. If the work is a fit, we agree the scope and commercial terms before starting. Sending an enquiry does not start a paid engagement.
What would you
like to move forward?
Tell us what you are working towards, what you need to understand and who you need to meet.
Start a conversation ↗